Kakao Emoticons 10 Years Since Launch... "Contribution to Creative Ecosystem Reaches 700 Billion KRW"
[Asia Economy Reporter Kang Nahum] Kakao announced an analysis showing that 'Kakao Emoticons' have contributed approximately 700 billion KRW to the creative ecosystem over the past 10 years.
On the 29th, Kakao released a record of the past 10 years, including this information, to celebrate the 10th anniversary of the emoticon launch.
Kakao Emoticons have grown explosively over the 10 years since their debut on KakaoTalk in November 2011. The cumulative number of individual emoticons has reached about 300,000, and the total number of sent emoticons has exceeded 220 billion.
The number of people working in the emoticon industry has reached about 10,000, and 1,392 emoticons have achieved cumulative sales of over 100 million KRW. There are also 92 emoticons that have recorded sales exceeding 1 billion KRW.
Kakao evaluated that emoticons have provided an opportunity for the MZ generation to step up as creators. According to the age analysis of emoticon creators, the largest age group is people in their 20s at 49.9%, followed by those in their 30s at 34.5%. Creators aged 40 and above accounted for 12.4%. Additionally, the youngest active emoticon creator is 12 years old, and the oldest is 81 years old.
To encourage easy participation in donations and practice coexistence with society, the cumulative number of purchasers of the 'Give-ticon' product, launched in 2016, reached 1,754,000. To celebrate the 10th anniversary, Kakao plans to release a new Give-ticon next month together with 16 creators.
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On the same day, Kakao also selected 10 emoticon series that were loved on Emoticon Plus. These include 'Ompangi', 'Oneul-ui Jjal', 'Nyeuesi', 'Yoha', 'Jwibangul', 'Gajok-ticon', 'Jageunkong', 'Walmangi', 'Mochi', and 'Wadadada Gom', totaling 10 series. To commemorate the 10th anniversary, new emoticons from each series will be introduced daily over ten days starting from the 29th.
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