HS Ad Launches Advertising Campaign for Live Commerce App 'Grip'

On the 29th, HS Ad launched an advertising campaign for 'Grip,' the nation's first live commerce specialized application.

[Asia Economy Reporter Lim Chunhan] HS Ad announced on the 29th that it has launched an advertising campaign for ‘Grip,’ Korea’s first live commerce specialized application (app).

In the teaser ad, Hyeri tries to teach the trendy phrase ‘Let’s Girit,’ but Lee Dong-hwi only shouts ‘Let’s Grip!’ This piques consumers’ curiosity about the new brand Grip.

In the main video, Grip’s presence is highlighted in a format similar to internet ‘memes.’ Against a retro hip background with a fast and lively beat, the unique visual style resembling a remix blends with the cheerful combination of the two, expressing the key features of Grip as a special marketplace unlike any before. In the middle of the video, the lyrics ‘Come take a look~’ are added to effectively convey the message.

An HS Ad official said, “We aimed to portray Grip not just as a place for buying and selling goods, but as a special experience space where various people gather full of excitement and attractions, a nationwide live marketplace for everyone.”

This content was produced with the assistance of AI translation services.