Saenghwal Gongjakso Secures Permanent Listing on Russian E-commerce 'Ozon'... "Focusing on Overseas Market Expansion"

[Asia Economy Reporter Kim Bo-kyung] Lifestyle goods specialist brand Saenghwal Gongjakso is officially expanding its market into the New Northern countries by establishing a permanent presence on Russia's leading online shopping mall, Ozon (OZON).

Through this Ozon entry, Saenghwal Gongjakso will introduce over 10 representative lifestyle products to Russia, including hand wash products, toothpaste, a cordless dual-rotating mop cleaner, shampoo, body wash, and treatment.

Ozon is one of the major e-commerce channels in Russia that has recently been generating strong interest in Korean agricultural products, consumer goods, and the overall K-lifestyle.

Saenghwal Gongjakso is strengthening its connection with overseas consumers and Korean expatriates by utilizing local distribution networks in the global market. In September, it secured a permanent presence in all three Mongolian Emart stores, proving its competitiveness in the New Northern market. It is also actively targeting the Chinese market, participating in the China International Import Expo held until the 10th.

A representative from Saenghwal Gongjakso stated, "Based on various localization strategies tailored to each country's lifestyle and purchasing environment, we have expanded into more than 10 countries including North America and Southeast Asia through various online and offline channels. We plan to focus on pioneering overseas markets so that more countries can purchase products that embody the value of Saenghwal Gongjakso."

This content was produced with the assistance of AI translation services.