"Changes in Consumer Perception of Home"... Active Launch of New Furniture, Appliances, and Beauty Products

[Asia Economy Reporter Kim Bo-kyung] Even after the transition to a phased daily recovery (With Corona) system, interest in home interior design has not diminished. Consumers regard their homes as another self, establishing a trend of expressing individuality through home interiors.

In the distribution industry, including furniture, home appliances, and beauty, various new products with upgraded performance and design and improved usability are being introduced, considering these consumer lifestyle patterns, attracting consumer attention.

Ilroom, part of the Fursys Group, launched new sofa products reflecting consumer trends as demand for sofas, representative furniture for relaxation, increased, and has engaged in active marketing. Ilroom recently conducted an early bird promotion ahead of the official launch of two new products, 'Auckland' and 'Vancouver.'

This promotion, limited to 500 trillion units, received such a positive response that it sold out in about two weeks, and as order inquiries continued, additional stock was made available for sale. Ilroom analyzed that applying neutral colors that create a soft and warm mood met consumer needs.

Changes in awareness of living environments and sustained importance and interest in everyday furniture were also cited as factors for the sofa's popularity. Ilroom's sofa sales last year increased by 20% compared to the previous year, and this growth trend continued, recording a 30% sales growth rate in the third quarter (July to September) compared to the second quarter (April to June) this year.

The culture of creating home spaces tailored to personal hobbies and enjoying relaxation is expected to continue. Interest in home cafes remains high, with the small capsule coffee machine 'Essenza Mini C30' from the representative coffee machine brand Nespresso regaining high popularity.

The Essenza Mini C30 is the smallest coffee machine among Nespresso's products, released in five different designs with varying shapes and colors, allowing customers to choose a product that suits their personal style and space.

Growth in home care devices that can be managed at home is also noteworthy. LG Electronics launched the home beauty specialized brand 'Pra.L' and continues to expand its lineup by introducing home beauty devices that allow focused care on areas such as eyes, neck, and scalp at home.

The most recently released 'Intensive Multi-Care' is a complex elasticity management device that enhances skin elasticity and soothing, as well as the absorption of various nutritional ingredients in cosmetics. It was launched as an all-in-one product to resolve the inconvenience for customers who want professional skin care at home but have to use multiple devices alternately.

This content was produced with the assistance of AI translation services.