Seoul City and Ministry of Science and ICT to Host '2021 Korea 1-Person Media Expo' On- and Offline at DDP on 26-27

Festival for Solo Creators in Korea Opens... Festival Begins with Seoul Solo Media Video Contest Awards Ceremony

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government and the Ministry of Science and ICT announced on the 26th that they will hold the representative festival for solo media creators and a leading media industry event in Korea, the ‘2021 Korea Creator Festa,’ on the 26th and 27th at DDP.

Now in its third year, the Korea Creator Festa has established itself as a platform to assess the growth potential of the solo media industry and explore future development directions. The main programs of the ‘2021 Korea Creator Festa’ include ▲Industry Strategy Conference ▲Investment attraction and content sales for solo media creators ▲Solo media experience programs and sales markets for viewers.

At the Solo Media Industry Strategy Conference, the current status of the solo media industry will be analyzed and its development potential discussed. Additionally, ‘Doti,’ the founder of Sandbox and the top-ranked domestic game channel by subscribers, will participate as a special speaker to present prospects for creator content and the ecosystem.

A private investment attraction competition for solo media creators and a one-on-one business matching program with small and medium-sized enterprises (SMEs) will also be operated separately. By linking SMEs with solo media creators, the program aims to expand product distribution channels for SMEs and enable solo creators to generate revenue through ‘Company On Air,’ which broadcasts every hour. ‘Company On Air,’ meaning ‘company content is on air,’ is a program that continuously streams promotional videos produced in collaboration with rookie solo media creators throughout the event.

The ‘Win-Win Business Booth,’ involving 40 companies from various solo media-related fields, will provide consulting for creators and companies. Through booths provided to companies that applied in advance, business matching between onsite creators and solo media companies will be activated.

Programs involving citizens and viewers will also be operated. A ‘Local Specialty Live Commerce’ broadcast supporting local government farms will be held onsite, and the ‘Value Market,’ where visitors can purchase and donate proceeds from items owned by famous solo media creators such as Hey Jini, Bob Gubnam, and Myrin, will operate on both the 26th and 27th.

Meanwhile, the media festival will begin with an opening ceremony on the 26th. Seoul Mayor Oh Se-hoon and Minister Lim Hye-sook of the Ministry of Science and ICT will attend to award the winners of the ‘Seoul Solo Media Video Contest,’ which focused on themes of Seoul’s lifestyle, small business owners, and neighborhoods.

Following the awards ceremony, programs such as joint broadcasts by famous creators, games, talk shows, magic performances, and concerts are prepared to provide stage experience to emerging solo media creators who find it difficult to secure their own performance opportunities, capturing the attention of audiences and viewers.

Hwang Bo-yeon, Director of Economic Policy at the Seoul Metropolitan Government, said, “Despite the difficult COVID-19 situation over the past two years, the solo media industry has steadily developed, and with the phased recovery of daily life, the influence of the solo media industry, which has high potential for linkage with other industries, will grow even more.” He added, “Seoul City will do its best to develop the solo media industry in cooperation with the government and the private sector.”

This content was produced with the assistance of AI translation services.