Lotte Homeshopping Launches Own Living Brand 'Casaroha'

Lotte Homeshopping will launch its own living brand 'Casa Roha' on the 29th and sell 'tableware' as its first product.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 25th that it will launch its own living brand ‘Casaroha’ on the 29th and sell ‘tableware’ as its first product.

Casaroha means “red house” in Spanish and embodies the concept of a stylish space that reflects one’s taste and life. The first product, Casaroha tableware, incorporates a handmade sensibility in each piece of tableware, crafted by artisans as if molding the beauty of nature by hand.

The first line, the Oblique Collection 6-piece set, prioritizes the natural texture and color of the clay to maximize neatness and harmony when displaying food. It uses red clay as the base and undergoes premium processes such as developing high-quality clay, applying velvet glaze, and ceramic aging.

A Lotte Homeshopping official said, “As home parties have become a recent trend, we planned high-quality, reasonably priced tableware as the first product. We will continue to introduce various Casaroha series products reflecting customer demand in the future.”

This content was produced with the assistance of AI translation services.