KGC Insamgongsa Wins 'Red Dot Design Award' for Website

[Asia Economy Reporter Seungjin Lee] KGC Ginseng Corporation announced on the 25th that its official website won the Brand & Communication Design category at the German international awards ceremony, the ‘Red Dot Design Award 2021.’ The ‘Red Dot Design Award’ is the world's largest design award hosted by the Design Center of North Rhine-Westphalia, Germany, and is considered one of the world's top three design awards alongside the American IDEA and German iF awards.

Based on over 120 years of history and tradition, KGC Ginseng Corporation revamped its official website in October 2020 to strengthen its corporate image of innovatively creating a new future. Reflecting the non-face-to-face culture, it established ‘online tour halls’ for the Buyeo and Wonju factories, providing an experience similar to an actual visit through 360-degree virtual reality videos, allowing users to experience the history of ‘Jeonggwanjang.’

Through the website revamp, a new menu called ‘Global KGC’ was introduced to showcase global business status, and multilingual services in English and Chinese were provided to enhance accessibility for overseas visitors, leading to awards not only domestically but also at international ceremonies.

KGC Ginseng Corporation exports ‘Jeonggwanjang’ products to more than 40 countries worldwide, including the United States, China, and Hong Kong, expanding its global market and strengthening online and offline communication activities with overseas customers through various touchpoints.

Meanwhile, KGC Ginseng Corporation won the Technology Innovation Grand Prize at the ‘17th Web Award Korea 2020’ ceremony last year and also received the ‘Grand Prix Award’ in the large enterprise category of the Digital Media & Service division at the ‘2020 AND Award.’

This content was produced with the assistance of AI translation services.