FSN-Group IDD Wins 3 Crowns at the 14th Korea Communication Awards... "Total of 9 Crowns This Year"

[Asia Economy Reporter Jang Hyowon] Group IDD, a subsidiary of the comprehensive digital marketing group FSN, won three awards at the 14th Korea Communication Awards hosted by the Korea Internet Communication Association, achieving a total of '9 crowns' at major domestic awards this year.

Jinro Instagram still shot that honored Group IDD with nine crowns this year. / Photo by Hite Jinro

Group IDD, a comprehensive advertising agency recognized for its contributions to content dissemination through various marketing activities as the digital marketing agency for HiteJinro's soju brand, won three awards at the 14th Korea Communication Awards: the Grand Prize in the comprehensive category, the Grand Prize in the brand content category, and the Grand Prize in the Korea Empathy Content Brand category.

Previously, Group IDD had continued its winning streak at the 2021 Social Eye Awards, receiving the highest Facebook award, the beverage Instagram category award, the beverage blog category award, as well as the 2021 Korea SNS Awards in the food and beverage category, the 2021 Digital Ad Awards in the social media category, and the 2021 SNS Awards of the Year in the blog category.

Group IDD was highly evaluated for producing differentiated, empathetic, and entertaining content featuring the toad character unique to HiteJinro's soju brand, based on SNS channels. The company analyzed that implementing an SNS strategy that encouraged voluntary consumer participation and content dissemination throughout the year led to these good results.

Lee Jungchan, CEO of Group IDD, said, “We are pleased to have achieved good results again this year with HiteJinro, with whom we have created excellent outcomes based on a sincere partnership,” adding, “We will continue to focus on discovering outstanding content differentiated by creativity and become an agency that continuously leads new trends.”

This content was produced with the assistance of AI translation services.