Hana Bank Hosts Live Broadcast for 'Aibuja App'

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 24th that it will hold a live broadcast themed on the experiential financial platform 'Ibuja App,' which helps Generation Z develop healthy financial habits, through 11st's live commerce platform ‘Live11.’

The 'Ibuja App' live broadcast, which will be held from 12 noon to 1 p.m. on the 24th, is prepared not only for Generation Z but also for parents who have them as children. Although they understand the importance of financial habits learned from childhood, the secrets to financial education, which can be daunting to practice in reality, will be revealed during the one-hour live broadcast.

In particular, Z-generation actor Kim Kang-hoon, the model for the 'Ibuja App,' will appear on the live broadcast to vividly share his enjoyable experiences using the 'Ibuja App' and 'Ibuja Card,' promoting the effectiveness of financial education through the 'Ibuja App.'

Various prizes will also be offered to viewers of the live broadcast. From 12 noon when the live broadcast starts until 2 p.m. after the broadcast ends, all parent members who sign up for the 'Ibuja App' for the first time will receive a Starbucks Americano gifticon, and winners of the surprise quiz comment event during the live broadcast will be awarded 20 financial education books and a football autographed by Son Heung-min as prizes.

A Hana Bank official said, “Through this live broadcast, we hope that child members will learn how to manage their allowance independently and that communication between parents and children will increase through the fun and diverse functions of the 『Ibuja App』,” adding, “We will continue to do our best to introduce various financial products and services to customers and communicate with them through new channels such as live broadcasts.”

This content was produced with the assistance of AI translation services.