"Discount and Points Accumulation Options, Choose What Suits You" SKT Announces Revised Membership 2.0

December 1 Release... Addressing Customer Complaints

[Asia Economy Reporter Minyoung Cha] "Choose between discount type and point accumulation type."

SK Telecom, which faced backlash last June for attempting to reform the 'T Membership' system focusing on point accumulation rather than partner discounts, will introduce a revised membership system next month that combines both discounts and point accumulation.

SK Telecom announced on the 24th that it will launch a new membership system called 'Membership 2.0' on December 1. Reflecting complaints that consumer benefits had decreased, the company modified the system to allow customers to choose between using discounts or point accumulation themselves.

The company added 29 new partner companies to the membership program. While maintaining existing partners such as ‘Paris Baguette’, ‘CU’, and ‘Outback Steakhouse’, it also included major companies like ‘Paul Bassett’, ‘Pizza Hut’, and ‘Greencar’, as well as kid cafes, pet cafes, aquariums, theme parks, and museums.

Customers can select their membership usage method?discount type or point accumulation type?based on their personal consumption patterns at the expanded partner locations. The discount/accumulation type can be freely changed once a month, up to 12 times a year. Points accumulated through the point accumulation membership do not disappear even if switched to the discount membership.

Point accumulation in the new T Membership can be earned by both discount and accumulation type customers through missions such as participating in roulette games. Accumulated points can be used at any T Membership partner. Discounts and point accumulation remain limited to ‘once per day per partner’ as before, and points can be used continuously regardless of frequency. Points can also be gifted, with a maximum of 100,000 points per gift, and minors can only receive points from guardians.

Unlike other memberships that accumulate points based on the final payment amount after deducting used points from the service’s list price, the accumulation type membership accumulates points based on the service’s list price. For example, if a customer with 10,000 accumulated points visits Outback (a partner offering 15% point accumulation) and spends 100,000 KRW on food, they first earn 15,000 points on the 100,000 KRW, then use their existing 10,000 points to pay, resulting in a final payment of 90,000 KRW.

Yoon Jae-woong, head of subscription marketing at SK Telecom, said, “We have launched a new membership system aimed at expanding customer benefits and maximizing ease of use to meet the expectations of all customers who have been waiting for the T Membership reform.” He added, “We will continue to strive to help customers fully enjoy the benefits provided by various membership partners.”

Meanwhile, SK Telecom plans to offer various promotions and benefits to celebrate the launch of the new T Membership.

This content was produced with the assistance of AI translation services.