KB Kookmin Bank Releases 'Liiv Next' Advertisement Video Featuring aespa
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 23rd that it has released an advertisement video for the financial platform ‘Liiv Next’ aimed at Generation Z.
The model for this advertisement is the metaverse girl group ‘aespa’. Last September, aespa previewed a ‘new beginning toward the future financial world’ through a teaser video with KB Kookmin Bank CEO Hur Yin.
The video features aespa, loved for their unique worldview and stylish songs, expressing Liiv Next’s core services with the confidence unique to Generation Z in a mysterious space reminiscent of the metaverse. The advertisement consists of five videos and can be viewed on TV and online platforms such as YouTube, Instagram, and TikTok. A making-of video capturing the lively atmosphere of the advertisement shoot will be released later.
A KB Kookmin Bank official said, “The advertisement slogan ‘Liiv My Way’ embodies Liiv Next’s commitment to accompany Generation Z as they achieve financial independence and step into a wider world,” adding, “We ask for the great interest of the future leaders of finance.”
Meanwhile, KB Kookmin Bank is holding an event to celebrate the opening of Liiv Next. Events such as membership registration, pocket creation (account registration), and CU cash charging will provide all participants who complete membership registration with a CU mobile gift card or popular Kakao emoticons, and those who create a pocket or register an account will receive a random snack coupon.
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Additionally, during the event period, 20% of the amount charged in cash at CU will be given as an additional charging amount. Customers who participate in all three events will also have a chance to win a MacBook Air, Galaxy Z Flip3, or Apple Watch SE without separate entry.
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