Brand 'Kanghyuk' Wins Samsung Fashion Design Fund Two Years in a Row
The 17th Samsung Fashion Design Fund Winner Selected as ‘KANGHYUK’
Designers Kanghyuk Choi and Sonsangrak Achieve Top Scores in Originality, Completeness, and Marketability
The 17th Samsung Fashion Design Fund awardees, KANGHYUK (Kang Hyuk) with Choi Kang Hyuk (right) and designer Son Sang Rak, are posing for a commemorative photo.
View original image[Asia Economy Reporter Lim Hye-seon] Samsung Fashion Design Fund (SFDF) announced on the 23rd that designers Choi Kang-hyuk and Son Sang-rak of 'KANGHYUK' have been selected as the recipients of the 17th SFDF awards. This is their second award following last year.
The two designers, who graduated with a master's degree in menswear from RCA (Royal College of Art, London, UK) in 2016, launched the 'KANGHYUK' brand in 2017 and are expanding their business. The duo develops menswear based on the concepts of artificiality, material, and balance, utilizing elements and characteristics of automotive airbags. Currently, they operate their business in over 20 major distribution channels including Dover Street Market, SENSE, and H.Lorenzo.
The SFDF judging panel, composed of creative directors (CD) and design directors from Samsung C&T Fashion Division as well as magazine editors, awarded 'KANGHYUK' the highest scores in various categories such as originality and completeness. Based on material research, collection products, and overseas market distribution networks, they were recognized for their potential in building a unique identity grounded in creativity.
As part of providing an opportunity to directly experience the awarded designer's brand, an exhibition will be held until the 9th of next month at the Beaker Cheongdam flagship store located in Cheongdam-dong, Gangnam-gu, Seoul.
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Established in 2015 by Samsung C&T Fashion Division, SFDF is a domestic fashion designer support program that has produced 25 Korean designer teams over 16 years, enhancing the status of K-fashion in the global fashion market and providing a total of 3.5 million USD (approximately 4.1 billion KRW) in support. Awardees receive a sponsorship fund of 100,000 USD for design creative activities, along with domestic and international promotion and professional business support.
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