'Rangjong' First Thai Film to Earn 100 Million Baht, 'Asia Box Office Hit'

[Asia Economy Reporter Lee Isul] The horror film "Langjong," directed by Thai director Banjong Pisanthanakun and produced by Na Hong-jin, has swept across Asia.

On the 22nd, Showbox announced that "Langjong," which depicts a three-month record of a shaman family in a remote Thai mountain village where spirit possession is inherited, dominated the box office in Thailand, Indonesia, Taiwan, and especially in Singapore, where it enjoyed a long run of 13 weeks from its release on August 12 until the end of its screening.

According to Thai production company GDH, "Langjong" was released in Thailand on the 28th of last month and surpassed a cumulative box office revenue of 100 million baht (approximately 3.64 billion KRW) on its 18th day. With this, the film became the first Thai movie released in 2021 to achieve 100 million baht in revenue, outperforming Hollywood films such as "Shang-Chi and the Legend of the Ten Rings" and "007 No Time to Die" locally.

The response has been strong not only in Thailand but also in other Asian countries where it has already been released. According to the overseas distributor Finecut, as of the 16th, "Langjong" earned 1.9 million USD (approximately 2.25 billion KRW) in Indonesia, setting a record as the highest-grossing Thai film ever released there. Furthermore, since its release on October 17, it has continued a long run for over a month and is still being screened in more than 300 theaters.

Additionally, it surpassed revenues of 600,000 USD (approximately 800 million KRW) in Singapore and 1.7 million USD (approximately 2 billion KRW) in Taiwan, respectively.

Director Banjong Pisanthanakun expressed, "This is the proudest moment of my life. I want to thank the global audience who sent their passionate support and the jury who awarded us."

He added, "'Langjong' is the first GDH-produced film to be released soon in the UK, Canada, Australia, New Zealand, France, Germany, Poland, Spain, and Latin America. I hope those who have not yet seen the film will take an interest and come to watch it."

This content was produced with the assistance of AI translation services.