Amorepacific Releases 'Lip Sleeping Mask Purple Edition' in Collaboration with BTS
[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 22nd that it will release the 'BTS I Amorepacific Lip Sleeping Mask Purple Edition' through a collaboration with BTS.
This limited edition product was planned to commemorate BTS's ‘BTS PERMISSION TO DANCE ON STAGE’ tour. With the concept of ‘Sweet Purple Dreams!’, this product expresses the message of 'sweet purple dreams' by using the sweet-scented ‘Spider Bear’ fragrance. Additionally, the product box features BTS's tour artwork, and the front of the product container is adorned with the ‘BTS’ logo.
Amorepacific will also participate as a sponsor in BTS's concerts held at SoFi Stadium in Los Angeles, USA, on the 27th-28th and December 1st-2nd local time.
Amorepacific plans to showcase a promotional video expressing the theme of this collaboration both at the offline concert venue and through online live streaming. This collaborative product will be available for purchase from the 26th on Amorepacific’s online shopping mall, ‘AmoreMall’.
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Meanwhile, the ‘Lip Sleeping Mask’ is Laneige’s global bestseller. The ‘Berry Fruit Complex’ ingredients, including pomegranate juice, grape juice, and raspberry juice, provide nourishment to the lips.
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