Imported Beer Heineken Price 'Increase'... Can't Buy 4 Cans for 10,000 Won Anymore
[Asia Economy Reporter Lim Chun-han] It is expected that it will no longer be possible to buy four cans of imported beer 'Heineken' for 10,000 won at convenience stores.
On the 19th, Heineken Korea recently sent official letters to convenience stores such as CU, GS25, 7-Eleven, and Emart24, informing them that starting next month, the price of Heineken will be raised from 2,500 won per can to 2,750 won per can when selling four cans bundled at a discount.
When selecting only four cans of Heineken during the '4-can discount' event, the price will increase from the current 10,000 won to 11,000 won. However, the individual sales price will remain at 4,000 won per can as it is now.
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Heineken Korea stated that while the promotional prices for canned products will also increase next month at other distribution channels such as large supermarkets and grocery stores, the extent of the price increase will vary by channel.
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