Samsung TV Surpasses 30 Million Units Sold by Q3... Leading for 16 Consecutive Years

Samsung Electronics Neo QLED [Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics has sold more than 30 million TVs through the third quarter of this year, steadily heading toward its 16th consecutive year as the global market share leader.

According to market research firm Omdia on the 19th, Samsung Electronics' TV sales from the first to the third quarter of this year totaled 30.84 million units. Its market share based on revenue was 30.2%, and based on volume was 20.6%, marking 16 consecutive years at number one since 2006.

The total TV market sales volume reached 149.51 million units (USD 82.939 billion) cumulatively through the third quarter, representing a 3.7% decrease in volume but a 21.8% increase in value compared to the same period last year.

Although there were ongoing shortages of key raw materials and production disruptions due to COVID-19, Samsung Electronics maintained solid performance by expanding its premium product marketing and lineup, including Neo QLED and Lifestyle TVs.

In particular, Samsung Electronics' QLED product sales, led by Neo QLED, increased by 24.8% year-on-year to 6.29 million units cumulatively through the third quarter. It is expected to comfortably achieve this year's sales target of 10 million units.

Samsung Electronics and LG Electronics together accounted for about half of the global TV market share, successfully holding their ground despite strong challenges from Chinese companies. Based on revenue, their combined market share through the third quarter was 49.0%, with Samsung at 30.2% and LG at 18.8%.

However, looking at the third quarter alone, Samsung's market share was 28.7%, LG's was 18.4%, and their combined share fell by 1 percentage point from the previous quarter to 47.1%. Chinese companies such as TCL, Hisense, and Xiaomi saw their market share rise by 2.7 percentage points to 25.7% in the third quarter, benefiting from domestic market recovery and strong performance in the North American market.

This content was produced with the assistance of AI translation services.