Timon Launches Original Content 'Gwanggo Cheonjae Syndrome'... Kicks Off Content Commerce

Directly Created Web Variety Show Jeong Jun-ha Launches

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 19th that it has released the original web variety show content 'Gwanggo Cheonjae Syndrome,' which it directly planned and produced, on the YouTube channel 'Nom Studio.' They cast Jung Joon-ha, who is currently active after releasing a new album as 'MC Minji,' and the first season, consisting of a total of six episodes, will be released every Thursday at 6 PM starting from the 18th.

TMON presented 'content commerce' as its strategic direction and has begun securing content based on the know-how accumulated through live commerce and web drama production. The plan is to form empathy with consumers through original content linked not only to live commerce but also to commerce.

'Gwanggo Cheonjae Syndrome' is a web variety show program that depicts the process where the main character Jung Joon-ha visits companies that requested advertisements, draws promotional flyers with ingenious ideas himself, and obtains customer benefits as compensation for the request.

Jang Yoon-seok, CEO of TMON, said, "We expect this to be a starting point for creating an ecosystem where consumers empathize through the fun and story contained in the content and naturally blend with commerce. Since the core of e-commerce 3.0 that TMON pursues lies in content differentiation, we will spare no effort to strengthen related capabilities."

This content was produced with the assistance of AI translation services.