Lotte Card Wins Excellence Award at 'Pseudonymous Data Utilization Best Practices Competition' with Mirae Asset Securities
Proposal of Pseudonymized Data Usage Cases on Analysis of Changes in Consumption and Investment Patterns Before and After COVID-19
Lee Sun-young, Head of Data Science Team at Lotte Card (left), and Yoon Han-ho, Head of Data Lab Team at Mirae Asset Securities (right), are posing for a commemorative photo with Kim Hak-soo, President of the Korea Financial Telecommunications and Clearings Institute, the award presenter (center).
View original image[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 18th that it won the Excellence Award at the '2021 Pseudonymized Information Utilization Best Practice Competition' held with Mirae Asset Securities.
The competition was hosted by the Personal Information Protection Commission, the Ministry of Science and ICT, the Financial Services Commission, and the Ministry of Health and Welfare, and organized by the National Information Society Agency. It was held for the first time this year with the goal of discovering excellent cases of pseudonymized information utilization and expanding the safe use of pseudonymized information.
Lotte Card and Mirae Asset Securities proposed a case using pseudonymized linked data for 'Analysis of Consumption and Investment Changes Before and After the Spread of COVID-19,' and were finally selected for the Excellence Award among a total of 17 participating teams through expert evaluation and public voting.
In particular, amid growing public interest in consumption and investment trends due to the impact of COVID-19, the two companies focused on combining Lotte Card's 'customer consumption data' and Mirae Asset Securities' 'customer investment data' to provide various insights and useful information that can diagnose the economic activities of the public.
Lotte Card plans to disclose the results of this research through the data analysis and trading platform 'DATUS,' scheduled to open in December, so that anyone interested can access it.
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A Lotte Card official said, "We will continue to develop businesses utilizing data in various ways to help customers maintain healthy financial lives."
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