Shinhan Financial Investment Holds Award Ceremony for University Student ISA Marketing Idea Contest

[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 18th that it held the awards ceremony for the ‘University Student ISA Marketing Idea Contest’ on the 12th.

The contest was held from September 27 to October 24 under the theme ‘How to Hiply Promote ISA to the MZ Generation’.

At the awards ceremony, the ‘TtottoBa Team’ in the video content category and the ‘Millennium Babies Team’ in the marketing idea category were selected as first place winners and awarded prize money of 5 million KRW. In addition, a total prize money of 21 million KRW, including the first-place prize, was awarded to each winner.

Meanwhile, Shinhan Financial Investment is running the ‘ISA Account Gift Certificate Event,’ which offers brokerage-type ISA fee benefits and department store gift certificates based on transaction amounts, until the end of the year.

Juyeon Lee, Manager at Shinhan Financial Investment, said, “As a result of holding the marketing contest to effectively promote ISA to the MZ generation, we were able to glimpse the applicants’ fresh and witty ideas,” and added that they will strive for active marketing communication with the MZ generation in the future.

This content was produced with the assistance of AI translation services.