Walt Disney Applies IMAX Enhanced to Disney+

Watch Marvel Movies in IMAX at Home View original image


The Walt Disney Company announced on the 17th that it will offer thirteen Marvel Cinematic Universe films on Disney Plus (+) in the IMAX expanded aspect ratio (1.90:1). They claimed to have created the best viewing environment by applying IMAX Enhanced.


IMAX Enhanced provides up to 26% wider screen display in certain scenes. Michael Paull, President of Disney+, said, "Now we can implement IMAX technology on Disney+ as well," adding, "We are pleased to offer new value to subscribers and Marvel fans." Rich Gelfond, CEO of IMAX, also stated, "From theaters to homes, viewers can enjoy an immersive viewing experience wherever they want."


Disney+ also provides sound suitable for IMAX through collaboration with DTS, a subsidiary of Xperi. Supporting the highest sound quality that faithfully delivers the creator's intent, they enhanced the functionality of IMAX Enhanced. John Kacherner, CEO of Xperi, said, "In addition to IMAX Enhanced, we plan to introduce DTS's representative sound technologies to Disney+ subscribers."



The Marvel Cinematic Universe films with IMAX Enhanced applied include Shang-Chi and the Legend of the Ten Rings, Iron Man, Guardians of the Galaxy, Guardians of the Galaxy Vol. 2, Captain America: Civil War, Doctor Strange, Thor: Ragnarok, Black Panther, Avengers: Infinity War, Ant-Man and the Wasp, Captain Marvel, Avengers: Endgame, and Black Widow. A representative from The Walt Disney Company Korea stated, "Availability may vary by country."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing