Mobile Carriers Target 510,000 'Future Potential Customers' with 3 Companies' Unique Events for Exam Students

From MacBook Pro and LG Gram Laptops to
Experience, Subscription, Exhibition, and Roaming Discounts

[Asia Economy Reporter Minyoung Cha] This year, over 510,000 examinees are expected to take the 2022 College Scholastic Ability Test on the 18th. The three major mobile carriers have prepared tailored purchase benefits and events to help these future potential customers realize their bucket list items such as travel, hobbies, and changing their phones.

SKT runs 'Sugo0Fe'... from MacBook Pro to Apple TV 4K

SK Telecom will hold the ‘Sugo0Fe (Sugo Young Festival, a festival after the CSAT)’ event from the 18th to December 31. First, SK Telecom will hold a lottery for 2,021 examinees who purchase a phone through new subscription or device change from the 18th to December 15, offering various prizes. The target is all examinees regardless of birth year.

After purchasing a phone, if they access the 0Handong app and enter the event, they can win ▲MacBook Pro (1 person) ▲Galaxy Book Pro (1 person) ▲iPad Pro (2 people) ▲Galaxy Tab (2 people) ▲Apple TV 4K (23 people) ▲AirPods 3rd generation (10 people) ▲Galaxy Watch 4 (10 people) ▲Galaxy Buds Pro (22 people) ▲0X Mobetterworks mood light speaker (500 people) ▲0X Mobetterworks 2022 calendar & diary set (1,450 people). All examinees who activate a smartphone at an official SK Telecom certified agency will receive gifts such as Starbucks goods, oral irrigators, and charger sets.

Also, from the 18th to December 31, customers who purchase the latest Galaxy smartphones can buy Galaxy Buds2, Buds2 cases, accessory packs, etc., at a discount, and those who purchase Apple devices will receive a one-time Apple TV+ 3-month and Apple Arcade 3-month trial per account.

At SK Telecom’s official online mall, T Direct Shop, customers who purchase event-eligible devices such as the Z Foldable series, Galaxy S21, and Galaxy Book will be entered into a lottery where 2,021 winners will receive ▲esthetic treatment vouchers worth 600,000 KRW (10 people) ▲Signiel Seoul deluxe accommodation vouchers (10 people) ▲Xbox Series S (10 people) ▲Ami Big Heart cardigan (10 people) ▲Starbucks dessert set vouchers worth 30,000 KRW (1,983 people). Additionally, all purchasers will receive T Gifts such as mini massage guns, Franklin planners, and laptop stands.

The subscription service ‘Uju Friends’ promotion is also prepared. From the 24th, applications can be made on the T Uju promotion site, and points benefits newly introduced will be available up to 30,000 points proportional to the number of friends invited. The more friends successfully invited, the higher the chances of winning special prizes such as Casper cars, luxury hotel packages, and premium movie tickets. By verifying examinee status on the 0Handong app and joining ‘Pre0Campus,’ customers can receive a 4,000 KRW monthly discount for 3 months on ‘Uju Pass all (9,900 KRW/month).’ For those planning overseas travel, roaming coupons with a 10% discount are also available for Pre0Campus members.

On T Day, the 24th, benefits from partner companies that examinees will like are prepared, including ▲free Shake Shack vanilla shakes ▲Isak Toast popular menu for 500 KRW ▲Lalavla 5,000 KRW discount coupons ▲Goobne Chicken 5,000 KRW discount coupons.

At the T Factory flagship store in Hongdae, Seoul, a ‘Fast Pass Line for Examinee IDs’ operates. Presenting an examinee ID grants exclusive benefits allowing early entry to the experience space ‘Mifoo’s Room.’ After visiting, cosmetics from Uju Partners ‘Tone28,’ a subscription partner, are gifted. Additionally, a collaboration pop-up store between SKT 0 and ‘Mobetterworks’ will be held on the 2nd floor of T Factory from December 18 through the end of the year.

KT gives coupons from 11 brands when 3 examinees gather

KT will run the ‘Y CSAT Festa’ promotion from the 18th to 30th to support examinees who have done their best despite the COVID-19 situation.

The Y CSAT Festa is a promotion where three examinees born between 2000 and 2004 gather and complete a ‘room (Friends Benefit Box)’ using the ‘Y Friends’ feature in the 1020-exclusive app ‘Y Box,’ and all participants receive brand coupons. The first 6,063 applicants are eligible. Participating brands include ▲Etude ▲Brandy ▲Hybe ▲AWA Exhibition (Groundsiso) ▲Hollys Coffee ▲Genie Music ▲Blythe ▲Ktoon ▲Millie’s Library ▲Game Box, totaling 11 companies.

For example, KT’s 10GB data pass, Amorepacific Etude online mall 1+1 coupons on all items, fashion shopping app Brandy, Hybe shopping discount coupons, and Hollys Coffee Americano coupons are provided. Additionally, for examinees who have longed for cultural life, AWA Exhibition photo exhibition tickets for two per person, Genie Music, Blythe web novels, Ktoon webtoons, Millie’s Library subscriptions, and Game Box passes are also prepared.

LG Uplus meets Disney+, prepares Mickey Mouse goods

LG Uplus will run a CSAT promotion from the 18th to 30th. The promotion targets customers born between January 1, 2001, and February 29, 2004, without requiring separate proof such as an examinee ID.

First, customers who purchase smartphones at U+ stores will be entered into a lottery to receive gift boxes (200 people). To commemorate the exclusive partnership with Disney+, the gift boxes randomly contain one of the two packages: the ‘Disney Package’ with a Mickey Mouse vintage bottle, eco bag, and Disney Princess postcard set, or the ‘Pixar Package’ with a Toy Story reusable cup, eco bag, pin button, and smart talk.

Customers who subscribe through the official online mall ‘U Shop’ will be entered into a lottery to win an LG Gram 16 laptop (1 person), Interpark Tour travel vouchers worth 1 million KRW (3 people), iPad Mini 6 64GB (7 people), Megabox 2-person packages (100 people), and Starbucks coffee vouchers (300 people). Winners will be individually notified via text message on the 20th of next month.

During the promotion period, customers who purchase smartphones through online or offline channels will receive ‘Subscription Cock’ regardless of membership grade via the ‘U+ Members’ app, which is usually provided only to VIP grade or higher members, and will also receive 6,000 KRW discount coupons for Lalavla and GS Supermarket. Additionally, customers who purchase smartphones at the ‘U+ Membership Electronics Land Special Price Mall’ will be entered into a lottery to win an LG Gram 16 laptop (1 person), AirPods Pro (3 people), Shinsegae Department Store gift certificates worth 10,000 KRW (5 people), and Starbucks coffee vouchers (1,991 people).

This content was produced with the assistance of AI translation services.