Home&Shopping Strengthens Fashion Category Collaboration with Hyeongji

Esquire Handbag and Other Hyungji Group Excellent Brands Discuss Expansion of Launches

At the Hyungji Group meeting held on the 16th at the Home&Shopping headquarters, Kim Ok-chan, CEO of Home&Shopping (left), and Choi Byung-oh, Chairman of Fashion Group Hyungji, are posing for a commemorative photo.

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 17th that it discussed the expansion and strengthening of the fashion category with Fashion Group Hyungji.

On the 16th, at Home&Shopping headquarters in Gangseo-gu, Seoul, Home&Shopping CEO Kim Ok-chan, Hyungji Group Chairman Choi Byung-oh, and other officials attended a meeting to discuss adding items and brands to expand the fashion category.

Through this discussion, a path for mutual growth has been opened between Home&Shopping, aiming to increase sales by offering reasonably priced fashion products in the With COVID-19 era, and Hyungji Group, which has faced difficulties due to the impact of COVID-19.

This discussion was made possible by the positive customer response to the "Esquire Handbag" sold through TV home shopping by Home&Shopping in September. This product recorded approximately 2.1 billion KRW in sales and a customer satisfaction rating of 98 points after only four broadcasts since its launch. Home&Shopping plans to additionally launch various brands of Hyungji Group, including Esquire women's items, in the future.

Home&Shopping CEO Kim Ok-chan said, "I hope the fashion industry, which has struggled due to COVID-19, regains vitality with the With COVID-19 era," adding, "I hope Hyungji Group becomes a good partner growing together with Home&Shopping."

This content was produced with the assistance of AI translation services.