SK Magic Wins 8 Awards at the 2021 Pinup Design Awards
Received the Top Award 'Best of Best' in Product Design Category
[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 16th that a total of 8 products and brands won awards at the '2021 Pinup Design Award,' one of the top three design awards in Korea.
In the product design category, SK Magic's Triple Care Dishwasher Wide and New Compact Dishwasher were selected as the highest award, 'Best of Best.' In the product design category's main award, 'Pinup Best 100,' Borderless Induction and All Clean Air Purifier Virus Fit were selected.
The customer brand experience space 'It's Magic' won the main award in the branding category and was named a finalist in the packaging category. In addition, three products and brands, including a sofa-type premium massage chair and a stand-type direct ice water purifier, were selected as finalists, proving their design competitiveness.
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An SK Magic official said, "The technical research and design philosophy for innovative customer value harmonized well to produce good results," adding, "We will continue to strive to solve customers' pain points and introduce world-class innovative products and services that consider the dignity of the spaces where customers stay and live."
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