Nasmedia Launches Subway Digital Signage 'N.Square'

[Asia Economy Reporter Joesulgina] Nasmedia, the digital media rep of KT Group, announced on the 15th that it will launch the subway digital signage ‘N.Square’.

N.Square is a newly renewed medium of the multivision installed on subway lines 1 to 4. It uses a larger size and high-resolution LCD display compared to the previous version to increase attention, and it is an LED billboard product with excellent image quality and easy maintenance.

It is the first subway digital signage installed on lines 1 to 8 (44 stations, 89 units), covering all lines, and uses a 0.44mm ultra-slim bezel video wall and 1.9mm LED for clean and seamless expression.

N.Square has the advantage of naturally repeating exposure according to passenger movement paths such as transfer corridors moving to other lines, platforms waiting for subway boarding, and concourses. Large digital billboards located in crowded passenger areas also enable impactful advertising expressions.

Park Seongjun, Head of Advertising Division at Nasmedia, explained, “It is the largest subway digital signage medium installed on lines 1 to 8, capable of meeting advertisers’ high expectations for video media.” The company added that subway advertising demand is expected to increase as subway foot traffic rises after With Corona, and N.Square is also expected to have high demand.

Nasmedia plans to expand N.Square to a total of 120 units in 54 stations by adding large 7-meter-wide billboard products at major stations on lines 1 to 8, such as Gangnam Station and Samsung Station on line 2, by February next year.

This content was produced with the assistance of AI translation services.