Baskin-Robbins Collaborates with Monami to Launch '2022 Color Pen Diary Set'

[Asia Economy Reporter Moon Hyewon]On the 15th, Baskin-Robbins, operated by SPC Group, announced the release of the ‘2022 Color Pen Diary Set’ in collaboration with Monami and the launch of a promotion.

The 2022 Color Pen Diary Set consists of a diary matched with 10 pens in colors inspired by Baskin-Robbins ice cream flavors and a ‘Baskin-Robbins Best Menu 3 Items 1+1 Coupon’ exclusive to the Happy App. Especially targeting consumers who enjoy ‘Dakku (diary decorating),’ the collaboration with the stationery brand Monami adds collectible value.

The diary comes in two types, Brown and Navy, featuring a simple and luxurious cover with a fixed band and inner pages using the pink and blue colors symbolizing Baskin-Robbins. On the back, there is a 1+1 coupon for three of Baskin-Robbins’ best menu items, such as Single Regular and Ice Mochi, usable in the Happy Point application (hereafter, app).

The 10-color pen set matches representative Baskin-Robbins products like ‘Mint Chocolate Chip,’ ‘Shooting Star,’ and ‘Mom is an Alien’ with Monami Plus Pen colors mint green, light blue, and chocolate brown, respectively. The domestic and international names of 10 Baskin-Robbins ice cream flavors are engraved together, and the rainbow-colored lineup of pens further stimulates collectors’ desire.

To commemorate the release of the 2022 Color Pen Diary Set, Baskin-Robbins is running a special promotion. During the pre-order period until the 16th, when purchasing a quarter size or larger on the Happy Order app, the 2022 Color Pen Diary Set is sold at 1,900 won after applying a 2,000 won discount. Additionally, from the 19th, the diary set can be purchased for 3,900 won at Baskin-Robbins offline stores when buying a quarter size or larger.

This content was produced with the assistance of AI translation services.