SPC Group Expands into Shenyang, China... Opens Paris Baguette Zhonghualu Branch

Paris Baguette Shenyang Zhonghualu Branch.

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 15th that it has opened its first store in Shenyang, the capital of Liaoning Province, China, called ‘Paris Baguette Shenyang Zhonghualu Branch’ (hereinafter Zhonghualu Branch).

Shenyang is a key city in Northeast China and is the 13th city in China where Paris Baguette has expanded, following Shanghai, Beijing, Tianjin, Hangzhou, and others. Paris Baguette plans to gradually expand its business in the three northeastern provinces of Liaoning, Jilin, and Heilongjiang based in Shenyang.

The Zhonghualu Branch, Paris Baguette’s first store in Shenyang, is located on the first floor of the Baisheng Department Store in Taiyuanjie, Shenyang’s representative commercial district and busiest shopping area. The store interior features an ‘open kitchen’ where customers can see the baking process directly.

To commemorate the opening, Paris Baguette Zhonghualu Branch is selling a limited edition product called ‘Shenyang Ma-eum Sand’. This product is inspired by the popular Korean ‘Jeju Ma-eum Sand’ and ‘Gapyeong Ma-eum Sand’ and features a design utilizing the old palace of Shenyang, the former capital of the Qing Dynasty. Additionally, in collaboration with Universal Studios, about 10 types of Minions and Kung Fu Panda products, exclusive to Chinese stores, along with special planned items, will be sold.

An SPC Group official stated, “Our China business is progressing smoothly, with sales growing more than 15% year-on-year through the third quarter of this year,” and added, “We plan to expand our China business further by entering new regions such as Shandong and Guangdong provinces.”

Meanwhile, since entering China in 2004, SPC Group operates about 300 stores in major cities including Shanghai, Beijing, Tianjin, and Nanjing. In 2019, it completed the ‘SPC Tianjin Factory’ to accelerate its business expansion in China. The group has also entered Cambodia and Indonesia with new store openings and recently opened four stores including PLQ and AMK Hub in Singapore.

This content was produced with the assistance of AI translation services.