Hyundai Department Store Duty Free, Opens First Domestic Store of 'L'Artisan Parfumeur'

Hyundai Department Store Duty Free will open a store of the French niche perfume brand 'L'Artisan Parfumeur' on the 9th floor of the Trade Center branch on the 15th.

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store Duty Free announced on the 14th that it will open a store of the French niche perfume brand ‘L'Artisan Parfumeur’ on the 9th floor of the Trade Center branch on the 15th. This is the first time that L'Artisan Parfumeur is opening an official store in domestic department stores and duty-free shops.

L'Artisan Parfumeur, established in Paris, France in 1976, is the world's first niche perfume brand. Inspired by traditional French arts and nature, the perfumes are created by perfumers who have reached the level of artisans, gaining popularity among enthusiasts.

The newly opened store will showcase about 30 products including L'Artisan Parfumeur's signature perfumes such as ‘Passage d’Enfer Red’, ‘Passage d’Enfer Extreme’, ‘Un Air de Bretagne’, ‘Volutes de Rose’, and ‘Haut-Doubs’, as well as body care products.

To commemorate the opening, Hyundai Department Store Duty Free Trade Center branch will hold an event until the 14th of next month, where 10 customers who purchase products will be selected by lottery to receive a 100ml bottle of authentic L'Artisan perfume.

Hyundai Department Store Duty Free plans to open more than 20 imported cosmetics brands in its city duty-free shops, including the Trade Center and Dongdaemun branches, by next year.

A Hyundai Department Store Duty Free official said, “As the number of customers wanting to express their individuality through premium niche perfumes increases, we proactively attracted brands to attract these customers. We will continue to strengthen competitiveness including imported cosmetics, luxury goods, and luxury watches.”

This content was produced with the assistance of AI translation services.