"Winged Coat Sales in the Cold" SSG.com Hosts 2-Week 'Winter Fashion Week'

'Winter Fashion Week' from the 15th to the 28th
Targeting increased demand for cold-weather outerwear due to sudden cold snap and With Corona

[Asia Economy Reporter Yuri Kim] SSG.com is launching a large-scale discount event focusing on 'cold-weather outerwear.' As phased daily recovery (With Corona) leads to more outdoor activities, related demand has noticeably increased. In fact, from the announcement of phased daily recovery on the 25th of last month until the 10th of this month, SSG.com's winter outerwear sales rose by 16% compared to the same period last year.

SSG.com announced on the 14th that it will hold a 'Winter Fashion Week' event from the 15th to the 28th, offering fashion items ranging from sports brands to department stores and luxury brands at discounts of up to 80%. The event is divided into 'Sports Week' from the 15th to the 21st and 'Fashion & Accessories Week' from the 22nd to the 28th, each lasting one week.

The 'Sports Week,' held for one week starting the 15th, will focus on winter outdoor clothing and sports equipment. Notably, 'K2' down jackets will be offered at discounts of up to 75%. With the resurgence of 'Newtro' (a retro reinterpretation) fashion trending, short-length outerwear is expected to be popular, so the range of short padding and fleece products has been significantly expanded. During this period, SSG.com will provide a 10,000 KRW SSG Money payback benefit to customers who purchase sports category products worth over 200,000 KRW.

There will also be discounts on sports equipment. A representative special event is the 'Kakao Friends Golf GOLFIC Day' season-off sale, offering golf equipment at up to 60% off along with up to 12% discount coupons. Ahead of the winter sports season, a special event for 'Tesla (TSLA)' boards and ski equipment will also be held.

From the 22nd, 'Fashion & Accessories Week' will focus on department store brand clothing and luxury fashion items. 'Beanpole Ladies' women's clothing will be sold at discounts of up to 64%. The 'Department Store Men's Fashion Grand Sale' will also be held, featuring popular items from brands like 'Ralph Lauren' and 'Olzen' at special prices by brand. The event is characterized by a large selection of formal-feeling short padding and mid-length coats.

Popular luxury brands will also be offered at discounts of up to 60%. Representative items include down jumpers such as the 'Herno short down jacket' and 'Moncler Hermine women's padded jacket,' as well as popular brand cold-weather accessories like the 'Acne logo oversized wool muffler.' These products will be accompanied by 'SSG Guarantee,' a luxury digital certificate using NFT (non-fungible token) technology.

During the one week from the 22nd, customers who accumulate orders of 100,000 KRW or more in the fashion & accessories category can receive an Outback Steakhouse gifticon, and those who spend 200,000 KRW or more can receive Shinsegae Department Store gift certificates. A total of 200 winners will be selected by lottery after applying.

This content was produced with the assistance of AI translation services.