Naver Completely Revamps SmartPlace Business Center to Support SME Online Expansion

[Asia Economy Reporter Kang Nahum] Naver announced on the 12th that it has completely revamped the ‘Smart Place Business Center’ to enable small and medium-sized enterprises (SMEs) operating offline to expand their businesses more easily and efficiently online as well.

First, the Smart Place Business Center has been unified so that users can manage everything from editing the ‘My Store’ information displayed on Naver to offline SME-exclusive Naver ‘Business Tools’ such as Naver Reservations and Orders.

The names and arrangement of categories and functions within the Business Center have also been made more intuitive by reflecting SME feedback, making it easier for SMEs starting with Smart Place for the first time to use.

Additionally, through linkage with the ‘Naver Business School,’ customized training is provided so that anyone can effectively utilize Smart Place. Specialized training courses designed considering effective business tools and business strategies for each industry are offered. The training for restaurant and beauty salon SMEs launched last month attracted high interest, with over 1,000 applicants within a month.

Data-driven business management, which offline SMEs find most challenging, has also become more convenient. By using the ‘Statistics’ feature provided within the Smart Place Business Center, users can view at a glance information useful for managing store reputation or targeting customers, such as ▲ statistics by time and day of the week when users accessed store information through Naver search ▲ sales by product of the store ▲ review analysis through Clova artificial intelligence (AI).

In the future, functions that suggest solutions based on data will be added to become a platform that enhances the long-term business competitiveness of SMEs.

Kwon Hyuksang, Naver Smart Place Leader, said, "We will do our best to help busy SMEs promote their stores more efficiently and connect with many customers without significant burden in using the platform."

This content was produced with the assistance of AI translation services.