HiteJinro 'Ttetangjeo' Participates as Partner in 'Michelin Guide Seoul 2022'

[Asia Economy Reporter Lim Hye-sun] Hite Jinro announced on the 12th that its imported luxury champagne ‘Taittinger’ will participate as the exclusive champagne partner at the ‘Michelin Guide Seoul 2022 Publication Event,’ the Seoul edition of the Michelin Guide.

At the ‘Michelin Guide Seoul 2022’ publication event to be held on the 25th, Taittinger’s ‘Comtes de Champagne Blanc de Blancs’ will be used as the celebratory toast for star chefs. Taittinger is a champagne that pairs well with any food and is consistently sold at world-renowned restaurants and bars, beloved by wine enthusiasts. This marks the fourth consecutive year it has been the official toast.

Considering the COVID-19 situation, the ‘Michelin Guide Seoul 2022’ publication event will be held as a digital live broadcast instead of an on-site awards ceremony. The moment of selecting new star restaurants leading Korea’s gourmet industry will be broadcast live through various channels such as Naver TV, the official Michelin Guide Facebook account, and YouTube channel.

Taittinger is the flagship brand of a family-run champagne house inherited by Pierre Taittinger from a winery established in 1734 in the Champagne region of France. Notably, it is served in the upper classes of major airlines including Air France, and was the first champagne house to be selected as the official champagne for the 2014 Brazil World Cup and the 2018 Russia World Cup FIFA events, establishing its unique style.

This content was produced with the assistance of AI translation services.