"Short Autumn, Soon Winter"... Winter Preparations Accelerate Due to Cold Wave

Montbell Men's Down (Photo by Auction).

Winter Preparation Starts Earlier Than Usual
Auction Sees Surge in Demand for Midwinter Clothing and Accessories

[Asia Economy Reporter Yuri Kim] With winter weather arriving suddenly without time to fully enjoy autumn, more people are starting their winter preparations earlier than in previous years.

According to Auction on the 10th, sales of winter season products such as winter clothing, home care items, and food have significantly increased over the past month (October 8 to November 7) compared to the same period last year.

Among men's clothing, sales of padded and down vests surged by 241%, and padded and down jumpers also rose by 32%. Various outerwear such as half coats and pea coats (71%), field jackets and safari jumpers (48%) also saw increased sales. Women's clothing including jackets and coats grew by 16%, and fur and faux fur coats increased by 81%.

Demand for winter accessories has also risen. Sales of mid-length fur boots nearly tripled (199%), and items like beanies (17%), shawls, cloaks, and ponchos (34%), as well as wool and cashmere mufflers (5%) are gaining popularity.

Beauty items for dry skin are also seeing a significant increase in demand. Pack and mask products more than doubled (119%), and face oils effective for skin moisturizing rose by 77%. Body care products also surged sharply by 242%.

Warm soup dishes such as Samgyetang (ginseng chicken soup) (68%) and udon (33%), along with popular winter snacks like steamed buns and hotteok (21%), are also being sought after more frequently.

This trend is also evident during the ongoing 'Big Smile Day' event running until the 12th. Various winter clothing items are included in the cumulative sales ranking 'Top 100.' These include 'Montbell down padding, fleece, jackets, pants, etc.,' 'Millet down padding, fleece, pants, T-shirts,' 'Crocodile Lady and other popular new winter items special sale,' and 'Kolping FW season special sale on duck down and padding.'

An Auction representative said, "As the cold weather sets in, more people are rushing to prepare for winter," adding, "Various winter season clothing, cosmetics such as padded jackets, fur boots, pack and mask products, and winter food items are gaining popularity."

This content was produced with the assistance of AI translation services.