In Cold Weather... Convenience Stores See Hot Sales of Winter Foods (Comprehensive)

Sales of Roasted Sweet Potatoes and Instant Eomuk
Increase by Over 30% This Month

On the 10th, Seven Eleven partnered with the premium handmade fish cake specialty brand 'Goraesa Eomuk' to launch a series of convenient meals using fish cakes.

[Asia Economy Reporter Lim Chunhan] ‘Yesterday 3 degrees with rain, today below freezing with snow.’ As the chilly weather continues in the mornings and evenings, more people are visiting convenience stores to find winter snacks. Convenience stores have started selling instant fish cakes, roasted sweet potatoes, steamed buns, and more, launching a full-scale market push.

According to the convenience store industry on the 10th, sales of winter snacks have significantly increased from January 1 to 9 compared to the same period last year. At CU, roasted sweet potato sales grew by 30.1%, and steamed buns by 32.4%. At GS25, instant fish cakes increased by 36.4%, roasted sweet potatoes by 29.1%, and steamed buns by 8.9%. At 7-Eleven, instant fish cakes rose by 36.2%, roasted sweet potatoes by 32.8%, and steamed buns by 28.9%.

New winter snacks for those seeking refuge from the cold are also popular. 7-Eleven partnered with Goraesa Fish Cake to introduce convenient fish cake meals. The lunchbox, designed with a full meal concept, includes Goraesa Fish Cake made without flour or preservatives, sausage stir-fry, pork cutlet, stir-fried kimchi, and rice. They also launched fish cake udon containing four popular types of fish cakes: shrimp roll, tofu roll, grilled fish cake, and square fish cake.

Ministop released a limited quantity of squid fish cake in collaboration with Busan fish cake brand Hyosung Fish Cake. This product uses squid as the main ingredient and balances domestic green onions, carrots, and other fresh vegetables. The unique chewy texture of squid combined with the aroma of fresh domestic vegetables creates an optimal ratio, making it chewier and richer in flavor than regular fish cakes.

A convenience store industry official said, “As the minimum temperature has dropped sharply recently and the winter season has fully begun, demand for winter snacks has greatly increased. We plan to expand warm and delicious products so that customers can warm both their bodies and minds.”

This content was produced with the assistance of AI translation services.