Hollys, Lee Jong-hyun Appointed as New CEO

Lee Jong-hyun, CEO of KJ Hollis F&B.

[Asia Economy Reporter Moon Hyewon]KG Hollis F&B announced on the 10th that Lee Jonghyun has been appointed as the new CEO.

Hollis stated that Lee was appointed as the CEO as he was judged to be the best candidate to lead Hollis's internal and external growth based on his strategic insight into the market and marketing capabilities.

According to Hollis, Lee led successful corporate mergers and acquisitions by carrying out brand strategies and various M&A projects for many years at KG Group. Last year, he served as the Chief Financial Officer at KG Hollis F&B.

Lee simultaneously held the positions of CFO (Chief Financial Officer) and CMO (Chief Marketing Officer) at KFC, a family company of KG Group and a company in the same food service industry, significantly contributing to the improvement of KFC's corporate value after its acquisition by KG Group. In particular, he played a leading role in developing the 'Chicken Skin Fried' which was released as a limited edition in 2019 and gained tremendous popularity, earning high marks for his marketing capabilities.

Lee said, “Rather than short-term qualitative expansion, I want to pursue a brand strategy that grows steadily. The goal is not to be the brand with the most stores but to be the ‘brand with the lowest closure rate.’ We are strengthening dessert and deli menus and focusing on developing differentiated goods based on consumer lifestyle analysis to increase opportunities for consumers to experience Hollis in their daily lives.”

Lee aims to expand KG Hollis F&B’s business horizontally and vertically by the end of 2024 and pursue an IPO for the company.

This content was produced with the assistance of AI translation services.