Seoul City and L'Oreal Korea Sign Business Agreement on 'Everyday Carbon Reduction Campaign' on the 10th

L'Or?al Korea Encourages All Employees to Join '1 Day 1 Admiration' Challenge Linked to Its Own Social Contribution Activities
City and L'Or?al Establish Mutual Cooperation for a Sustainable Eco-Friendly Society

[Asia Economy Reporter Lim Cheol-young] Seoul City announced on the 10th that 'L'Or?al Korea' will join the 'Seoul is Amazed - Let's Reduce Carbon' campaign, which was launched to reduce carbon emissions in daily life.

The campaign encourages actions such as using tumblers, purchasing unpackaged products, using shopping bags, taking public transportation, and turning off unnecessary lights to reduce carbon emissions. Participants certify their efforts on Instagram (1 person 1 amazement challenge), and Seoul City and L'Or?al Korea donate air-purifying plants to elementary school classrooms in the participants' names.

L'Or?al Korea promotes participation in the '1 person 1 amazement challenge' among all employees during its own social contribution event, Citizen Day, and organizes plogging (picking up trash while jogging) activities. The goal is to create 'carbon-neutral classroom forests' in 50 elementary school classes in collaboration with Seoul City.

On this day, Seoul City and L'Or?al Korea signed a business agreement to respond to the climate crisis by reducing carbon emissions and to spread a culture of citizen practice in daily life. Jo In-dong, Seoul City's First Deputy Mayor for Administration, and Christian Marcos, CEO of L'Or?al Korea, attended the event.

Through the agreement, the city and L'Or?al Korea will establish a mutual cooperative relationship to create a sustainable eco-friendly society. The city will actively encourage participation from citizens and companies to achieve '2050 Carbon Neutrality,' and L'Or?al Korea promises to lead eco-friendly ESG management.

In addition to the 'carbon-neutral classroom forests,' Seoul City and L'Or?al Korea plan to jointly conduct various campaigns such as the 'Amazement Song Reels Challenge' and the 'Amazement Level Test Comment Event.'

Jo In-dong, First Deputy Mayor for Administration, said, “Responding to climate change is no longer a matter of choice but a global challenge and a survival strategy for humanity. Through public-private cooperation, we will make multifaceted efforts to create a sustainable resource-circulating city, Seoul.” He added, “I thank L'Or?al Korea and its employees for participating in the ‘Seoul is Amazed’ campaign.”

This content was produced with the assistance of AI translation services.