Lotte Department Store to Exclusively Launch Limited Edition Short Padding 'Novelty Nupsi' Starting the 13th
[Asia Economy Reporter Jo In-kyung] Lotte Department Store announced on the 10th that it will exclusively release a limited edition 'Novelty Nuptse' short padding jacket, planned in collaboration with 'The North Face White Label,' on the 13th.
Following last year's popular 'Bandana Collection,' Lotte Department Store has been planning the new style 'Novelty Nuptse Paper Collection' for a year. The Nuptse products produced as limited editions last year were highly popular among the MZ generation (Millennials and Generation Z), with resale premiums more than double the original price, and during the sales period, the brand's revenue also grew by more than 25%.
The Novelty Nuptse short padding jacket features a paper pattern that looks as if the fabric has been crumpled, reflecting the style preferences of the MZ generation. The signature logo patch uses a 'reflective' material that reflects light, and the sizes were designed considering the recent street fashion trend where the boundaries between men's and women's sizes and fits have blurred, with female customers wearing men's products in oversized styles.
From the 13th, the black and red colors will be available in limited quantities at The North Face White Label stores in 10 Lotte Department Store locations, including the main store, Jamsil branch, Incheon Terminal branch, Nowon branch, and Busan main store. Customers can purchase up to two items per person, and the price is 328,000 KRW.
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051914165468840_1779167814.png)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- "Hancom Breaks Away from Its 36-Year Mission and Formula for Success" (Comprehensive)
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Lotte Department Store's Head of Merchandise Division, Lee Jae-ok, said, "To plan products reflecting the trends of the MZ generation, our sports buyers devoted a lot of time and effort to complete the products through cooperation with our partners. As the weather has suddenly become cold and it is the season when winter outerwear is needed, we hope that this winter, the Novelty Nuptse will provide both warmth and fashion."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
