Hyundai Motor Group Unveils New Name 'Supernal' for US UAM Subsidiary... Accelerating Business

"‘Choesang-ui Pumjil’, ‘Cheonsang-ui’ Meaning... 'Focusing on UAM Business Alongside Mission Disclosure'"

[Asia Economy Reporter Yu Je-hoon] Hyundai Motor Group announced on the 9th that it has finalized the name of its independent Urban Air Mobility (UAM) subsidiary in the United States as 'Supernal.'

Since last year, Hyundai Motor Group has been establishing a UAM-related corporation in the U.S. and conducting research and development on electric vertical takeoff and landing (eVTOL) devices. The name Supernal means 'of the highest quality' or 'heavenly,' reflecting the intention to provide customers with new experiences and lead societal change through Advanced Air Mobility (AAM). Along with the announcement of the company name, Hyundai Motor Group plans to accelerate its UAM business.

Supernal's headquarters is located in Washington D.C., the capital of the United States, and plans to expand its business by opening a research facility in California next year. Supernal aims to introduce a fully electrified UAM model optimized for urban operations by 2028 and plans to launch Regional Air Mobility (RAM) aircraft connecting neighboring cities in the 2030s. Ben Dyachin, Supernal's Chief Technology Officer (CTO), stated, "From the beginning, we have been developing the aircraft with the goal of a commercial product, focusing on the highest safety, low noise, efficiency, and reasonable pricing."

Furthermore, Supernal is not only focused on product development but also plans to integrate AAM into existing transportation networks to accumulate customer experience, potentially adopting methods similar to current ride-sharing platforms. To this end, since last year, Supernal has been partnering with the City of Los Angeles (LA), Urban Movement Lab, and others to develop a public engagement roadmap and policies for AAM in the U.S. Additionally, in the Coventry area of West Midlands, UK, Supernal is participating in the construction of a dedicated UAM airport in collaboration with Urban Air-port.

Jae-won Shin, Head of Hyundai Motor Group's UAM Division and CEO of Supernal, said, "We are on a mission to change the way society moves, connects, and lives through a new dimension of mobility," adding, "We will leverage Hyundai Motor Group's smart mobility solution technologies and manufacturing capabilities to deliver excellent products at appropriate prices to the public."

This content was produced with the assistance of AI translation services.