CU exports over 10,000 Dalgona to Mongolia and Malaysia

BGF Retail announced on the 9th that it will export the candy product containing Dalgona, called "Dalgona Game," to Mongolia and Malaysia.

[Asia Economy Reporter Lim Chun-han] BGF Retail announced on the 9th that it will export a candy product containing Dalgona called ‘Dalgona Game’ to Mongolia and Malaysia.

The Dalgona Game comes in four types: umbrella, star, heart, and triangle, with a toothpick included in each product necessary for playing the Dalgona game. The first export volume is about 5,000 units each to Mongolia and Malaysia, with a local selling price of around $2 per unit. This export was made possible at the request of partner companies targeting local customers who are highly interested in Squid Game but find it difficult to make Dalgona themselves, by exporting finished Dalgona products.

Pepero Day products will also be exported to Malaysia. CU exported some Pepero Day promotional products to CU Malaysia last September and produced Pepero Day promotional materials and display stands. Similar to Korea’s Pepero Day, events such as an 11% discount on all Pepero products will be held from the 8th to the 30th of this month.

A BGF Retail official said, “Mongolia and Malaysia CU are establishing themselves as Hallyu platforms that increase overseas consumers’ interest in Korea amid the COVID-19 situation,” adding, “As Korea’s number one convenience store, we will continue to actively pioneer overseas markets and become a strong supporter of the Hallyu business by exporting not only Korean products but also K-content.”

This content was produced with the assistance of AI translation services.