GS Fresh Mall Launches Premium Korean Beef Product 'Hwasik Hanwoo'

GS Retail's grocery shopping platform GS Fresh Mall will launch the premium Korean beef product 'Hwasik Hanwoo' on the 10th.

[Asia Economy Reporter Lim Chun-han] GS Retail's grocery platform GS Fresh Mall announced on the 9th that it will launch a premium Korean beef product called 'Hwasik Hanwoo' on the 10th.

Unlike regular Hanwoo raised on mixed feed, Hwasik Hanwoo is raised by feeding boiled grains mixed in-house, such as rice straw, soybean pods, and rice bran, following traditional breeding methods. Hwasik Hanwoo features evenly distributed fat layers, offering tender meat texture and rich juice. Compared to regular Hanwoo, it has significantly less meat odor, making it especially appealing to consumers sensitive to such smells.

GS Fresh Mall decided to launch Hwasik Hanwoo based on sales analysis data showing a sharp increase in Hanwoo sales recently. From January to October this year, Hanwoo sales surged by 138.9% compared to the same period last year. This trend is attributed to the growing culture of seeking premium food following the COVID-19 pandemic.

To celebrate the product launch, a maximum 20% discount will be offered on five types of Hwasik Hanwoo products purchased with affiliated cards until the 16th.

A GS Fresh Mall representative said, "In line with the food flex culture that pursues delicious and high-quality food, we are introducing the premium Hanwoo product Hwasik Hanwoo. We plan to continuously expand and strengthen our premium food lineup, focusing on livestock products."

This content was produced with the assistance of AI translation services.