Jeju Dream Tower Complex Resort Sells 8,585 Rooms in 70 Minutes on Hyundai Home Shopping
Purchases Continue to Surge Even After Live Broadcast on the 7th... Expected to Reach 10,000 Rooms Sold
Total of 9 Broadcasts, Sold Out Twice, High Popularity on Home Shopping Channels
[Asia Economy Reporter Kim Yuri] Lotte Tour Development announced on the 8th that it recorded sales of 8,585 rooms during a 70-minute broadcast on Hyundai Home Shopping on the 7th, featuring the Grand Hyatt Jeju room package within the Jeju Dream Tower Complex Resort.
Lotte Tour Development expects sales to exceed 10,000 rooms this time as well, considering that package sales continue through Hyundai Home Shopping’s website and mobile application until the 14th.
Since the first broadcast in February, Jeju Dream Tower Complex Resort has achieved total sales of 62,800 rooms through eight home shopping broadcasts including CJ OnStyle, GS Home Shopping, and Hyundai Home Shopping, and this time recorded sales of 8,585 rooms.
This product, priced at around 380,000 KRW for a weekday (Sunday to Thursday) one-night stay and around 750,000 KRW for a two-night weekday stay (Sunday to Wednesday), including taxes and service charges, features various breakfast and dinner sets including breakfast at the newly introduced 38th-floor 'Pocha'.
In particular, this product attracted great attention as it is scheduled to coincide with the full operation of 1,600 rooms on the 29th and is tailored for the year-end party and Christmas season from late November this year to February next year.
Lotte Tour Development stated, "With the spread of the phased daily recovery (With COVID-19) atmosphere, inquiries for groups have surged, significantly increasing sales not only in rooms but also in food and beverage and casinos," adding, "We plan to offer more diverse package products and promotions with the opening of the second tower."
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Lotte Tour Development plans to continue room sales through Kakao Makers for seven days starting on the 14th, followed by home shopping sales on CJ OnStyle on the 21st.
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