Daedong, First in Agricultural Machinery Industry to Operate Online Parts Sales Mall and Customer Center

Significant Expansion of Digital Channel Self-Maintenance Content... Providing Accurate Service

Agricultural machinery company Daedong announced on the 8th that it has launched an online store specializing in parts sales called 'Daedong Store' and operates the 'Daedong Customer Satisfaction Center,' which is staffed with professional consultants who handle parts replacement methods and agricultural machinery issues. The photo shows a hydraulic fault diagnosis kit provided by the Daedong Customer Satisfaction Center. Photo by Daedong

[Asia Economy Reporter Kim Heeyoon] Agricultural machinery company Daedong announced on the 8th that it has launched the parts sales specialized online mall ‘Daedong Store’ and operates the ‘Daedong Customer Satisfaction Center,’ which places professional consultants to handle parts exchange methods and agricultural machinery issues.

Daedong explained that it started operating Daedong Store and Daedong Customer Satisfaction Center to enable consumers to receive services more quickly and conveniently and to prevent problems such as breakdowns in advance.

The head office-operated online mall Daedong Store is operated to maintain Daedong agricultural machinery in optimal condition through self-inspection and maintenance. It is built on the Naver Smart Store platform, which offers high accessibility and convenience so that even elderly consumers can easily use it.

Along with about 50 types of major consumables and parts for agricultural machinery produced by Daedong, such as tractors, combines, rice transplanters, and cultivators, miniatures and mini toys of agricultural machinery are also sold. Additionally, maintenance and inspection content has been enhanced to help consumers perform self-maintenance easily. ‘How to respond in case of breakdown’ videos can be viewed on Daedong’s website and official YouTube channel.

The Daedong Customer Satisfaction Center is operated in collaboration with KT affiliate KTCS to improve consultation quality. Consultants who have received professional training provide various solutions tailored to the consumer’s situation, enabling faster and more accurate consultation services than before. Virtual consultation methods such as voice and chatbots will also be introduced.

Lee Poongwoo, head of Daedong Customer Biz Division, said, “Agricultural machinery services have been offline-centered, with manufacturers, dealerships, or private agricultural machinery centers visiting farms or facilities directly. As the non-face-to-face culture has become routine in rural areas due to the prolonged COVID-19 pandemic, we plan to enhance satisfaction through the expansion of digital services.”

Recently, Daedong expanded the ‘50-hour free inspection service,’ provided when the product usage time first reaches 50 hours, from tractors and combines to rice transplanters in 2019. On January 1 of this year, it also launched the industry’s first 10-year free warranty service for tractor engines and transmissions. Furthermore, it is strengthening customer service by introducing ICT-based Connect services that allow remote control and management of tractors via smartphones.

This content was produced with the assistance of AI translation services.