Lexus Korea Selects '2021 Lexus Young Farmers' to Support Young Farmers
[Asia Economy Reporter Changhwan Lee] Lexus Korea announced on the 8th that it has selected the '2021 LEXUS Young Farmers' to collaborate with Lexus's complex cultural space CONNECT TO.
'LEXUS Young Farmers' is a program that discovers and supports young farmers across the country who cultivate agricultural products in an eco-friendly way with their own unique values.
This year, under the theme 'A Step Towards Carbon Neutrality for the One and Only Earth,' four young farmers were finally selected through an open recruitment: Yeo Eunju (34 years old, Gangjin, Jeonnam, strawberries), Kwon Seonghyun (35 years old, Muju, Jeonbuk, grapes), Won Seunghyun (39 years old, Yeongwol, Gangwon, tomatoes), and Kim Jihyun (34 years old, Yeongwol, Gangwon, kale).
They will receive a certain amount of agricultural development support funds, mentoring from agricultural experts, as well as support for beverage and recipe development, sales, and promotional video production through collaboration with Lexus's complex cultural space 'CONNECT TO.'
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Lee Byungjin, Executive Director of Lexus Korea, stated, "Future agriculture toward the carbon-neutral era is expected to place greater importance on efforts to produce more health-beneficial agricultural products without chemical pesticides and fertilizers," adding, "We will continue to support young farmers practicing eco-friendly farming methods in their own ways to help them grow further."
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