CJ Olive Young Hosts Awards & Festa... "From Product Curation to Experiential Content"
CJ Olive Young will hold the '2021 Olive Young Awards & Festa' at Dongdaemun Design Plaza (DDP) in Seoul from the 10th to the 12th of next month.
View original image[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 8th that it will hold the '2021 Olive Young Awards & Festa' at Dongdaemun Design Plaza (DDP) in Seoul from the 10th to the 12th of next month.
The theme of this event is an amusement park. The approximately 1,500-pyeong (about 4,960 square meters) large exhibition space will be composed of Olive Young Castle and Beauty Wonderland, decorated with photo zones and experience booths to provide various attractions. The viewing hours will be divided into a total of 9 sessions: morning (9:00 AM to 12:30 PM), afternoon (1:00 PM to 4:30 PM), and evening (5:00 PM to 8:30 PM).
At the venue, visitors can explore a health and beauty curation unique to Olive Young, featuring not only 135 award-winning products across 28 carefully selected categories based on over 100 million purchase data but also themed zones such as ▲Botanical Garden (Skincare) ▲Mirror World (Makeup) ▲Bubble Land (Personal Care) ▲Activity Park (Healthcare). The event will introduce major categories and over 70 key brands that have led this year's health and beauty trends.
Olive Young is conducting a pre-sale event for admission tickets on a first-come, first-served basis. Reservations can be made on Naver starting at 2 PM on the 12th. During the pre-reservation event period, tickets can be purchased at a 30% discounted price. General ticket sales will begin at 12 PM on the 15th. Admission ticket purchasers will also receive an Awards goodie bag worth approximately 100,000 KRW at the event.
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An Olive Young representative said, "The Olive Young Awards & Festa has established itself as a leading industry event that comprehensively covers the health and beauty trends of the year based on purchase data and is enjoyed by both customers and partners alike. From product curation to experiential content, it will be a festival that best showcases Olive Young's unique competitiveness."
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