Shinsegae Chicor, a 'Future-Type Beauty Shop'... AI Selects Cosmetics for You

The smart mirror popup zone inside Daejeon Shinsegae Art & Science.

Smart Mirror Popup Space... Measure Skin Type and Recommend Cosmetics
AI Autonomous Driving Robot Introduces CHICOR and Communicates

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store's beauty select shop 'CHICOR' is evolving into a futuristic store. The strategy is to try new beauty tech (beauty+technology) for the trend-sensitive 2030 generation.

CHICOR focused on the MZ generation (Millennials + Generation Z) as 'smart consumers' who actively seek information. Targeting customers accustomed to seeking experiential content and sharing experiences, it provides various digital services.

CHICOR is presenting a popup store with artificial intelligence (AI) at Daejeon Shinsegae Art & Science. It is a space where customers can meet Shinsegae Department Store's cosmetic brand 'Onoma' through the AI-based smart mirror called 'Z Mirror.' In the experience zone, customers can diagnose and analyze their skin using the smart mirror. Through AI technology, it identifies the skin type among nine categories and detects deficient areas. It provides detailed classifications such as dark circles, wrinkles, elasticity, and additionally offers various experiences like makeup methods suitable for the skin type. In the sales zone, skincare products from Onoma suitable for the customer are recommended based on the measurement results. This popup runs on the 6th floor of Daejeon Shinsegae until the 18th. The smart mirror service is also being considered for introduction in other stores in the future.

Onoma is a skincare brand famous for its high-performance essences. Its representative products are six types of essences that can be chosen according to concerns such as moisture, hydration, whitening, and elasticity. The products can be used regardless of gender or age.

At Daejeon Shinsegae Art & Science, the autonomous driving media bot 'Cubric' from Integrate, an AI robot introducing CHICOR, was previously showcased. An autonomous driving media bot is a device that can move around the store by itself and communicate with customers. It is regarded as a new mobile media capable of providing differentiated services such as information, advertisements, and campaigns according to space or environment, and executing various strategies.

Currently, the media bot Cubric functions as a media advertisement introducing CHICOR-related content to customers, but in the future, it plans to expand various distribution services such as recommending products suitable for customers by utilizing facial recognition technology and big data technology.

CHICOR opened its official online mall, chicor.com, in July last year. Chicor.com has surpassed 420,000 members in 1 year and 3 months since its opening. Customers in their 20s and 30s account for 83%, and their sales proportion is 81% of the total.

Myosoon Kim, Executive Director of Shinsegae Cosmetics and Accessories, said, "As non-face-to-face shopping emerges as a trend, digitalization in the cosmetics industry has become a necessity, not an option," adding, "We will present CHICOR's differentiated beauty tech service that combines K-beauty and the latest technology."

This content was produced with the assistance of AI translation services.