Hyundai Motor's 'Daily Charging V2L Concert' Held "Daily Charging for MZ Generation"

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Company announced on the 7th that it will hold a social network service (SNS) live streaming concert called the ‘Daily Recharge V2L (Voice To Load) Concert’ on the 9th, inspired by the core function of the Ioniq 5, V2L (Vehicle To Load).

V2L refers to the technology that supplies general power (220V) outside the vehicle. It allows the use of home appliances and electronic devices without restrictions in various outdoor environments such as outdoor activities or camping sites.

The ‘Daily Recharge V2L Concert’ is an online concert powered by Hyundai Motor’s dedicated electric vehicle Ioniq 5’s V2L function, supplying power to the instruments and lighting equipment used in the performance.

Hyundai changed the V in V2L from Vehicle to Voice in the concert’s name to express its intention to recharge the tired daily lives of the MZ generation through the concert.

The live concert will feature rapper Lee Youngji, who gained great popularity among the MZ generation through M.NET’s audition program ‘High School Rapper,’ and Melomance, an emotional duo representing the indie scene.

Hyundai plans to strengthen interactive communication with the MZ generation through the Instagram live streaming concert, the first of its kind in the domestic automotive industry.

Previously, Hyundai held a ‘Golden Ticket Event’ on its official Instagram until the 4th, selecting 10 people to experience the artist’s live performance directly at the concert venue. A total of 754 people applied, showing a fierce competition rate of 75 to 1.

Hyundai’s ‘Daily Recharge V2L Concert’ will be broadcast live for about an hour at 8 p.m. on the 9th through Hyundai Motor’s official Instagram and YouTube channels, and anyone can watch it.

A Hyundai Motor official said, “We prepared the ‘Daily Recharge V2L Concert’ to provide a small recharge and healing opportunity for the MZ generation exhausted by COVID-19,” adding, “Hyundai Motor will continue to make steady efforts to communicate sincerely with the MZ generation through various events using SNS channels.”

This content was produced with the assistance of AI translation services.