Hybe Signs Business Agreement with Real-Time Content Solution Company 'Giant Step'

[Image source=Yonhap News]

[Asia Economy Reporter Donghyun Choi] HYBE, the agency of the group BTS, announced on the 5th that it has signed a basic joint business contract with Giantstep for the development of real-time content.

HYBE's strategic partnership aims to continuously present innovative results as a global leading company amid the rapidly changing media and content market trends.

Giantstep is a specialized company in visual effects (VFX) and real-time content solutions, leading the VFX-based video content field in various areas such as domestic and international TV commercials, films, and new media. Recognized for its competitiveness through collaborations with global content producers such as Walt Disney and Netflix, Giantstep has recently expanded its business into the real-time content solution sector by utilizing real-time engine technology. Additionally, Giantstep holds strengths in the AR field, operating Naver NOW's real-time non-face-to-face extended reality (XR) live concerts based on augmented reality (AR) technology.

A HYBE official stated, "We plan to enhance HYBE's content competitiveness as an entertainment lifestyle platform company by collaborating with Giantstep."

This content was produced with the assistance of AI translation services.