The Food Service Industry Strives to Secure Offline Customers

Yuksudang's 'Tongyeong Maesaengi Oyster Soup' (left) and 'Ttukbaegi Bulgogi'.

[Asia Economy Reporter Moon Hyewon] The dining industry is actively working to attract customers through new menu launches, events, and store openings.

The gukbap franchise brand ‘Yuksudang’ is securing customers by launching ‘Tongyeong Maesaengi Oyster Gukbap,’ made with seasonal ingredients, and the popular menu item ‘Ttukbaegi Bulgogi.’

Tongyeong Maesaengi Oyster Gukbap features Tongyeong oysters, which are in season during autumn and winter, and maesaengi, a nutritious sea vegetable rich in protein, iron, and calcium, known as a restorative food from the sea. Ttukbaegi Bulgogi is a hearty meal with sweet and savory bulgogi and glass noodles.

Eland Eats’ Ashley Queens has entered the ‘Queens Festival’ season by introducing over 50 new menu items, the largest number ever.

The new menus cover all categories including ‘BBQ & Grill,’ ‘Western,’ ‘Pizza & Pasta,’ ‘All Day Shiba,’ and ‘Korean.’ They also introduced a new ‘American Chinese’ category. Until the 10th, an event is being held offering unlimited free draft tap beer to customers visiting on weekday dinners and weekends.

Ourhome is also running promotions and prize events throughout this month at its dining outlets such as Food Empire, Foodium, and Burger Hunter.

For the prize event, customers can enter by scanning the QR code attached to in-store promotional materials, with a chance to win prizes such as Korean beef gift sets, Ourhome Dining meal vouchers, and five types of Ourhome restorative soup HMR products. Additionally, customers who provide proof of vaccination will receive an energy drink.

Mamstouch is expanding its offline presence by opening its third Lab store, Garden Yeoksam Branch.

At Garden Yeoksam Branch, breakfast-only menus include three types of Moms Morning, chicken chowder soup, and two types of salads. For lunch and dinner, the menu features Mamstouch burgers and chicken, with two handmade beef burgers added: Double Cheese Beef Burger and Signature Beef Burger.

An industry official said, “As the year-end approaches, the dining industry is adopting various strategies to attract customers. Although COVID-19 is not over yet, with the phased recovery of daily life, consumer sentiment is expected to revive, leading to active efforts in the dining industry to increase store traffic.”

This content was produced with the assistance of AI translation services.