"All Tteokbokki from Across the Nation Gathered"

Baemin Hosts the '2021 Baemin Tteokbokki Masters'

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of Baedal Minjok (CEO Kim Beom-jun), announced on the 5th that they will designate the period from the 8th to the 12th as 'Tteokbokki Week' and hold the '2021 Baemin Tteokbokki Masters Tteokbokki Festival.'

The Baemin Tteokbokki Masters is a festival for people who love the national snack tteokbokki. Since its inception in 2019, this year marks the third event. Starting this year, the event concept has changed somewhat. While the Baemin Tteokbokki Masters has been selecting the best tteokbokki masters so far, this year the focus is on allowing anyone who likes tteokbokki to enjoy it.

This event allows people to enjoy everything about tteokbokki on Baedal Minjok, including the first public reveal of the soup tteokbokki by popular YouTube star Grandma Park Mak-rye, sales of meal kits from tteokbokki restaurants nationwide, and discounts on franchise tteokbokki brands.

For this event, Baemin also produced a tteokbokki song dance video together with the female dancer crew 'Hook.' The dance video, featuring seven Hook members transforming from garaetteok (cylindrical rice cakes) into tteokbokki as its concept, was released on Baedal Minjok's official YouTube channel.

Jang In-sung, Head of Branding at Woowa Brothers, said, "Tteokbokki is a representative national food loved by everyone, including vegetarians and people of all ages and genders," adding, "We prepared this event with the idea that anyone who loves tteokbokki can become a 'Tteokbokki Master.'"

This content was produced with the assistance of AI translation services.