HYBE Labels Japan to Broadcast 'N.O.D.D.I.N.G' Worldwide Next Year
[Asia Economy Reporter Donghyun Choi] HYBE Labels Japan is hosting ‘&AUDITION,’ which will be broadcast worldwide next year.
According to HYBE on the 5th, HYBE JAPAN, HYBE’s Japan headquarters, and its subsidiary label HYBE Labels Japan have confirmed that the audition program ‘&AUDITION’ will air on Japanese television and YouTube in 2022. ‘&AUDITION’ is part of a global debut project prepared by HYBE Labels Japan, aiming to discover members who will start in Japan and then perform on the global stage. K, Nicholas, Eui-joo, and Taki, who gained recognition through ‘I-LAND’ broadcast in Korea last year, are also scheduled to appear on the program. The team formed through ‘&AUDITION’ will begin preparations aiming to debut in 2022.
HYBE Labels Japan stated, “Based on the know-how accumulated locally in Japan, a systematic training system, and support from experts, we plan to support new artists so they can be active worldwide.”
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Meanwhile, HYBE is a company that oversees major labels such as Big Hit Music, Pledis, Source Music, and Ithaca Holdings, and is actively promoting its business in Japan through its Japan headquarters, HYBE JAPAN. HYBE JAPAN plans to nurture global artists through synergies in various fields such as performances, global fan community platforms, and IP (intellectual property) business. Its subsidiary label, HYBE Labels Japan, will collaborate in areas such as local management, music production and tie-ups, and promotions.
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