"Sister, I Came After Watching YouTube" CJ OnStyle's 'Yurihan Georae' Filming Site Revealed (Summary)

Preparation scene for CJ OnStyle live commerce content 'Yurihan Deal' on the 3rd. From 1 hour and 30 minutes before the broadcast, camera rehearsals and pre-meetings with the cast were busily underway.

Popular Star Demonstrates Viewer Questions Live… Approaching as "Personal Shopper in My Hand"
Maximizing 'Interactive Communication' + Adding Fun with Pre-YouTube Content + Emphasizing 'Trust' Comparable to TV Home Shopping
"Our goal is for the MZ Generation to stay longer and enjoy the CJ OnStyle app... We will continue various attempts in live commerce"

[Asia Economy Reporter Kim Yuri] "A question came in asking about the weight of the multi-bowl and square plate. Shall we compare it to a 500ml water bottle? Holding both in my hands, there is hardly any difference. Considering they are made of porcelain, they are lighter than expected."

At 9 p.m. on the 3rd, in a cooking studio in Seocho-gu, the live broadcast of 'Yurihan Georae' (Favorable Deal) began on CJ OnStyle's live commerce channel 'Live Show' amid applause and cheers from the production team. When show host Heo Yoon-sun posed viewer comment questions about the broadcast product 'Odense Saison,' actress Lee Yu-ri responded directly through live demonstrations, creating a 'conversation.' The atmosphere was cheerful throughout, giving the impression of watching a talk show centered around the product. Lee Yu-ri shared her personal experience using the product before the broadcast and moved between several tables set with Korean and Western dishes, all captured from various angles by four cameras. Viewer reactions were also frequently introduced in between.

Behind the peaceful 'vertical screen about 5 inches' streaming on mobile, about 20 staff members moved swiftly. The PD, technical director, camera director, and lighting director coordinated busy hand signals to guide the natural movements of the on-screen talent. The hands of the responsible MDs also moved quickly to respond immediately to real-time viewer questions. Approximately 100,000 viewers tuned in during the one-hour broadcast, setting a record for maximum concurrent viewers on CJ OnStyle's mobile live commerce. Products worth 30 million KRW were sold.

A CJ OnStyle official met on site said, "We do not simply consider mobile live broadcasts as a convenient sales channel. Our goal is to maximize interactive communication while maintaining broadcast quality and trust comparable to TV home shopping, ultimately encouraging MZ Generation (Millennials + Generation Z) customers to stay longer and enjoy the CJ OnStyle application."

◆ "YouTube Variety Shows as Trailers"

'Yurihan Georae' adds a 'YouTube trailer' targeting the MZ Generation. Branding itself as 'variety-style live commerce,' it collaborates with CJ ENM's entertainment division (TVN D) to release related variety-style YouTube content two days before the broadcast. The content includes vlogs of Lee Yu-ri trying the broadcast products at home and scenes of negotiations with product representatives over price and additional items, adding entertainment elements like a variety show. Five minutes before the live broadcast, Lee Yu-ri also hosts a preview live on Instagram. This encourages the MZ Generation, familiar with YouTube and Instagram, to access information about 'Yurihan Georae' live through various channels and participate in real time. It is an attempt to increase loyal viewers who want to 'watch live' mobile live commerce where they can chat with stars and get product information.

Celebrity participants also gain deeper knowledge of the products through this process, enabling more sincere introductions. Lee Yu-ri said, "It's a great opportunity to meet young viewers and customers in a new way, so I look forward to it every week. During the first live, so many fans visited that the live show almost 'crashed' due to high traffic. It's very fun to actively communicate with them."

On the 3rd, CJ OnStyle live commerce content 'Yurihan Deal' live broadcast scene. On this day, the number of viewers reached 100,000, setting a new record for the highest number of hourly viewers on CJ OnStyle mobile live commerce.

◆ "Making It a Playground for the MZ Generation"

The commerce division (CJ OnStyle), responsible for producing and broadcasting live commerce, aims to maximize two-way communication while maintaining the existing strength of trust with customers. They put great effort into rehearsals comparable to TV broadcasts as part of delivering high-quality results that build customer trust. They also carefully consider product selection suitable for mobile commerce and vertical screen composition. An official on site said, "Viewers do not come across the broadcast by chance while channel surfing; they expect and seek out the broadcast and products, so they are quite favorable but also more critical when necessary. Feedback is immediate, so we think deeply."

The live commerce market has rapidly grown riding the wave of non-face-to-face shopping trends due to COVID-19. This is why all distribution industries are paying attention and entering this market. The industry expects the live commerce market, which was worth 2 trillion KRW last year, to grow to 8 trillion KRW in 2023 and 30 trillion KRW by 2030. A CJ OnStyle official said, "Since the integration into 'CJ OnStyle' last May focusing on mobile enhancement, we have continued efforts to differentiate live commerce. After 'Yurihan Georae,' we will keep creating new content commerce models linking YouTube and live commerce, which have rapidly emerged as content and product distribution channels."

This content was produced with the assistance of AI translation services.