NH Investment & Securities Namu Premium Surge... 25,000 Subscribers in 3 Days

[Asia Economy Reporter Lee Seon-ae] NH Investment & Securities announced on the 4th that the number of subscribers to Namoo (NAMUH) Premium exceeded 25,000 just three days after its launch. As of the 3rd, the number of Namoo Premium subscribers reached 25,289, showing a rapid increase within three days since its launch on the 1st. Since it was launched targeting the MZ generation, the proportion of the MZ generation was also large, accounting for nearly 60%.

Namoo Premium was launched to help the MZ generation (Millennials + Generation Z) develop proper investment habits and experience investment success. It consists of three menus?Namoo Today, Namoo Level Up, Namoo PICK?and MY Membership. Namoo Today provides financial newsletter services such as domestic and international market briefings, Sunsal, Buding, Money Never Sleep, and Donkey Letter. Namoo PICK supports the discovery of domestic and international stocks. The Overseas Corporate Analysis Team and Domestic Investment Strategy Department suggest sectors and stocks likely to perform well. Additionally, AI analyzes stocks and provides portfolio information on U.S. dividend stocks.

Namoo Level Up features famous investment YouTubers such as Mijumi (Obsessed with U.S. Stocks), Shuka World, and Sampro TV, offering financial content tailored to the MZ generation. Premium tips that explain potentially difficult topics for beginner investors in an easy-to-understand way are also popular.

The MY Membership’s Ssack Points have also received positive feedback for being fresh. Ssack Points are monthly membership points created to foster proper investment habits and motivate customers. Points accumulate by checking attendance or reading content, and grades are assigned based on accumulated Ssack Points. Each month, members can enter events according to their grade. This is the first time among securities firms that points are earned through content subscription and service participation.

Furthermore, NH Investment & Securities provides app push notifications for domestic and international market briefings exclusively to Namoo Premium applicants. Through service notifications, users receive market briefings (once daily), Morningstar U.S. Stocks (once daily), NH PICK (once monthly), and Power Map (once daily). Service notifications can be applied for via the bell icon at the top right of Namoo Premium, and settings take effect from the day after application.

NH Investment & Securities plans to strengthen customer services through the launch of Namoo Premium. Kim Kyung-ho, head of the WM Digital Division, stated, “The Namoo Premium service was launched after a long preparation period, analyzing data from over 3 million customers and surveying more than 1,000 MZ generation customers.” He added, “We put great effort into planning, discovering, and producing investment content, presenting it in a new format different from existing ones.” He also said, “We will continue to strive to provide effective services that resonate not only with the MZ generation but with all customers.”

Customers who wish to subscribe to Namoo Premium can apply by clicking the relevant menu in the Namoo mobile securities app. NH Investment & Securities plans to offer all Namoo Premium content free of charge until the end of this year and will convert it into a paid membership service with various additional benefits starting January next year.

This content was produced with the assistance of AI translation services.